The product was first developed in 1920 and was founded by an employee of Cadburys. When the excess from the moulds was drained off, it fell off in a stream and created folded chocolate with flaking properties.
Since 1922 in Britain, Australia and Ireland ice cream vendors serve "99 Flakes" which are vanilla soft serve ice cream in a wafer cone in which a half size Flake bar is inserted in the top. Screwballs are similar but have a plastic cone rather than a wafer.
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