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Valentine’s day was first associated with love in the High Middle Ages, when the tradition of courtly love was beginning to flourish. By the 15th century, it had evolved into an occasion in which lovers expressed their love for each other by presenting flowers, offering confectionery, and sending greeting cards (known as "valentines").
In South Korea as in Japan, women give chocolate to men on February 14, and men give non-chocolate treats to women on March 14 (White Day). On April 14 (Black Day), those who did not receive anything on 14 February or March go to a Korean restaurant to eat black noodles (jajangmyeon) and "mourn" their single life..