Monday, September 19, 2011
Cadbury Dairy Milk
Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury; except in the United States where it's made by The Hershey Company. It was introduced in the United Kingdom in 1905 and is made solely of milk chocolate.
In June 1905, Cadbury launched its first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's best selling product by 1913. George Cadbury Junior, responsible for the development of the bar, has said "All sorts of names were suggested: Highland Milk, Jersey and Dairy Maid. But when a customer’s daughter suggested Dairy Milk, the name stuck.". Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. In 1933 dairy milk went out of production briefly then came back in 1934. By this point, Cadbury's was the brand leader in the United Kingdom. In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk bar.