When it comes to shopping for face makeup, there's really one "rule" to abide by: The color should match the face or neck as close as possible. Easier said than done, right? The future does seem bright as game-changing, skin-matching devices launch. But before that kind of technology goes global, foundation matching is still relatively trial-and-error—research, test, repeat. Hopefully, these basic guidelines will help you find your complexion's holy grail.
STEP 1: CHOOSE IN TRIPLESFirst things first—you should never purchase a full size bottle of foundation without testing a sample. Luckily, makeup counters are quite generous, so take advantage of the samples. Always test three colors in each foundation range you want to try. Why? Because looks are most always deceiving in the bottle.
Use a sharp eye and some hand-swatching to discover what you believe will be the closest shade match. Then, ask for samples of the two surrounding colors to take home as well. Test all three on your skin—the shade that disappears into your complexion is usually the best fit.